Ambreyewear.com - Case Study
How we increased sales from advertising channels by 705% in 3 months
Before UAWC
Transactions/month:
323.28
Revenue:
€18,560.65
E-commerce conversion rate
1.39%
With UAWC
Transactions/month:
822.13
Revenue
€7,017,841.24
E-commerce conversion rate
2.87%
Sacha Cahill and Dan Nugent did not want to look like cyborgs. But neither did they want to put up with the headaches and insomnia caused by long hours at work spent staring at computer screens. Problem was, the only computer glasses available at the time were those weird post-apocalyptic orange-tinted monstrosities. So they decided to make their own. And Ambr Eyewear was founded there and then, in the kitchen of their house in Dublin, Ireland.
The Goal is to get more Purchases with ROAS 5+
About Ambreyewear.com
How we increased sales from advertising channels by 705% in 3 months
Goals
Set up Ecommerce tracking Google Analytics and import site metrics to Google Ads;
KeyWords research;
Add more Audiences, Remarketing, segment in use;
Advertising channels
Google Ads
Conv. Rate – 4.39% (235.69%) Revenue – €27,444.27 (479.07%) ROAS – 961.80% (611.03%) Purchases – 439 (527.14%)
Bing Ads
Conv. Rate – 1.88% (∞) Revenue – €734.44 (∞) ROAS – 252.78% (∞) Purchases – 13 (∞)
Facebook Ads
Conv. Rate – 1.26% (280%) Revenue – €19,832.46 (1840.44%) ROAS – 2795.43% (1058.87%) Purchases – 318 (1673.68%)
