Knitted clothing - Case Study
One year to increase the revenue to 380% keeping ROAS (11+)
The client is an e-commerce store, selling yarn and knitting patterns.
Maximizing revenue from PPC channels (Facebook, Snapchat and Google Ads) Reach Brand awareness after changing the name of the website Keeping ROAS (Return On Ads Spend) (4+)
About Knitted clothing
One year to increase the revenue to 380% keeping ROAS (11+)
Goals
Broad audiences.
Broad audience from age 45+ based on e-commerce conversion rate from Google Analytics
Remarketing audiences.
Who engaged with FB,IG, website visitors and watched at least 25% of your video 11/30 days with cross exclusions.
Interests ad set.
Targeting the relevant Interests for knitting
Catalog campaign.
Testing “Who added to cart, but didn’t purchase” and “prospective customers” ad sets, that brought an excellent amount of purchases.
Knitting calendar
Testing website conversion campaign with specific types of ads
Advertising channels
ROAS: 6,92 Amount Spent: kr 1,210,692 Revenue: kr 7, 924, 744
Snapchat
ROAS: 4,59 Amount Spent: kr 37,336 Revenue: kr 1,513,012
Google Ads
ROAS: 8,99 Amount Spent: kr 368,899 Revenue: kr 3,317,570
