Mobile watch for children - Case Study
The journey from the start-up to top IoT company in smart consumer electronics in Nordics region while keeping ROAS (4+)
The company is best known for its mobile watch for children. The products are distributed through the Nordic region's largest electronics chain Elkjøp, as well as most well-known online stores. The brand has co-located its customer center at Aker Brygge and serves customers throughout the Nordic region.
We started from scratch, setting up all campaigns and working on the social media strategy. One of the key components of this project success is the tight and strong collaboration between Kyiv and Oslo offices that allowed us to expand to the new countries in Europe: Sweden, Finland, Germany, United Kingdom and Spain.
About Mobile watch for children
The journey from the start-up to top IoT company in smart consumer electronics in Nordics region while keeping ROAS (4+)
Goals
Broad ad set
Broad ad set based to attract attention of the new customers.
Remarketing Ad Set
Remarketing for 30 days as a basis.
Lookalike ad set
Remarketing for 30 days as a basis. Remarketing for 30 days as a basis.
Prospective Customers
Prospective customers ad set as a part of Catalog Sales campaign.
Add-to-cart but did not purchased ad set
Remarketing ad set in the Catalog Sales campaign.
Blog ad set
Brand-awareness ad set with blog promotion.